Today, seeing a video go-viral is nothing new. It’s old news. Clips, photos and companies go viral all the time, for both good and bad reasons. The power of the internet, ay?
The thing with viral content is, though, it normally has a fairly short lifespan. It’s huge for a couple of days, weeks or months and then it’s sayonara.
It’s rare that a video, especially one created for the purpose of marketing, can pack an emotional punch so strong that it causes the video to tick on steadily over two years later.
Enter the St Patrick’s Day 2014 #IrelandInspires video produced by the folks at Failte Ireland – an absolute masterpiece.
The three-minute clip showcases the best of what Ireland has to offer, from our country’s abundance of outstanding natural beauty, to musical highlights and great sporting memories to our thriving business sector.
It’s a phenomenal piece of work that succeeds in playing on the emotions and projecting the best our nation has to offer to the masses.
Sit back, hit play and prepare to be inspired.